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Hub Page Target: linen roman blinds · linen curtains 2,600+ / month Needs interview

Linen Curtains & Blinds

The biggest single opportunity on the July list. A hub page pulling together linen curtains, linen Roman blinds and linen roller blinds. Katherine has barely covered linen in past interviews, so we need a short sit-down before drafting.

Interview Questions for Katherine

  1. What makes linen such a sought-after choice for curtains and blinds right now, and who tends to ask for it?
  2. What are the honest practical trade-offs of linen? Does it drop, stretch, crease or fade, and how do you manage each of those?
  3. Pure linen versus a linen blend: when do you steer a client towards a blend, and why?
  4. Which linens work best for Roman blinds versus full-length curtains? Any weights or weaves you particularly favour?
  5. How does linen behave once it is blackout lined and interlined?
  6. Which linen fabric houses or ranges would you name (for example Romo, Linwood)? Any specific favourites?
  7. How should a client care for and clean linen window treatments?
  8. Colour and texture: what do people most often get wrong when choosing linen?
  9. A recent linen project you are proud of (room, area, brief) that we could describe on the page?
  10. A customer quote or review about a linen job we could feature?

Draft

The draft will be written straight after the interview above. Because linen was not covered in the earlier recordings, we have deliberately not drafted from thin material rather than risk putting words in Katherine's mouth.